OPENING: The Amazing Spider-Man 2 (SONY), $90M+; (FSL) limited release with a nice per screen average of $7,250.
UPDATED: Saturday, 7:20 AM: First of all, the Top Ten look pretty much the same in estimates from last night with some question about the No. 9 and 10 positions. Chart is below with updates. But the news of this weekend, of course, is
Amazing Spider-Man 2. So let's get to it:
Spidey swung in last night with $35.5M Friday night and depending on today's numbers and how much of a bump it gets from family audiences - as the picture has traditionally played well across demos - looks to end up with anywhere from $90M to $92M for the 3-day, according to estimates. Those behind the webcrawler have been climbing the walls waiting to see how this weekend turns out and specifically movie-going today and tonight. There's a lot riding on this film for the studio. Big budget - huge budget - its longest-running feature franchise and so it's understandable that there has been some nail-biting. This picture, which stars Andrew Garfield, Emma Stone and Jamie Foxx as the villian, needs to make money and it has two weekends before Godzilla comes to play ... er, prey. The production budget is said to be around $255M, with about $185M-$190M spent on marketing. That means all in it needs to make more than $752.2M worldwide (which is what the first installment grossed). About 65% of that came internationally.
The first installment of ASM opened with $62M and ended up with $262M domestically in 2012. In comparison, the first Spider-Man in 2002, opened to $114.8M on the same May weekend and ended up with $403.7M domestic.
While domestically, all eyes are on Saturday (today), internationally eyes are on Sunday when it opens in China. ASM2 is well over $155M now internationally and Sony hopes to best the first installment in the market - it earned $48.8M in China two years ago. This time out internationally, Spidey doesn't have to contend with Batman as The Dark Knight Rises dominated all territories and sucked roughly 65% of air out of the market two weeks after ASM opened. Sony distribution execs, knowing that it would have to deal with the next X-Men installment this time around, smartly opened earlier. Why speak about international? Because it is a heavy part of the Spider-Man equation and has been growing in importance over the years. The last four Spider-Man movies have have all grossed more than $415M internationally which have fed worldwide grosses of over $750M. Since the domestic audience has declined slightly for Spidey year to year, what ASM2 doesn't make stateside, it will need to make up the difference internationally and vice versa. The studio has two more ASM movies in the works ... the next one is expected out in June 2016. The domestic audience has been softening and there's no time to reboot again ... so how much money can one squeeze out of a single feature franchise?
1).
The Amazing Spider-Man 2 (SONY) 4,324 theaters / $35.5M Fri. / 3-day cume: $90M to $92M / Wk 1
2).
The Other Woman (FOX), 3,238 theaters (+33) / $4.8M Fri. / 3-day cume: $15.1M (-39%) / Total cume: $48.3M / Wk 2
3).
Heaven Is For Real (SONY), 2,930 theaters (+255) / $2.4M Fri. / 3-day cume: $8.4M (-41%) / Total cume: $65.4M / Wk 3
4).
Captain America: The Winter Soldier (DIS), 3,179 theaters (-441) / $2.1M Fri. / 3-day cume: $7.6M (-53%) / Total cume: $237M / Wk 5
5).
Rio 2 (FOX), 3,314 theaters (-389) / $1.7M Fri. / 3-day cume: $7.5M (-46%) / Total cume: $106.4M / Wk 4
6).
Brick Mansions (REL), 2,647 theaters (0) / $1.1M Fri. / 3-day cume: $3.5M (-63%) / Total cume: $15.4M / Wk 2
7).
Divergent (LGF), 1,639 theaters (-427) / $615K Fri. / 3-day cume: $2.1M (-42%) / Total cume: $142.6M / Wk 7
8).
The Quiet Ones (LGF), 2,027 theaters (0) / $670K Fri. / 3-day cume: $1.9M (-52%) / Total cume: $6.6M / Wk 2
9/10).
God's Not Dead (FREE), 1,330 theaters (-270) / $490K Fri. / 3-day cume: $1.7M (-39%) / Total cume: $55.5M / Wk 7
The Grand Budapest Hotel (FSL), 884 theaters (-137) / $477K Fri. / 3-day cume: $1.7M (-28%) / Total cume: $51.5M / Wk 9
PREVIOUSLY, Friday, 11:02 PM: The Amazing Spider-Man 2 had a strong grip Friday night with an estimated take of $34M to $35M gross on track to open at $91M+ (depending on Saturday's percentage drop). So our first estimates were right on the money ... about 30% ahead the first installment's opening of $62M. (In 2012, ASM opened on a Tuesday ahead of the July 4 holiday, which was a Wednesday). Right now, we're figuring about a 10% drop although it might surprise as this picture plays to families and Saturdays and Sundays are prime movie-going days for the brood. So Saturday numbers are key.
Let's face it: Is there any little boy right now who isn't tugging on their Dad's shirt sleeve asking to go see Spider-Man? It's what the industry refers to as a four-quadrant picture, meaning basically it plays across all demos. It has a B+ CinemaScore and an A- for those under 25, so word of mouth will carry it well. Good for director Marc Webb and producers Matt Tolmach and Avi Arad along with the films' bevy of writers. Have been watching and asking questions on this this today, and the franchise was about 20% to 22% behind Captain America: The Winter Soldier all day, but kicked into gear this evening after grossing $8.7M last
night in late shows. Remember, the $10.2M that the Cap did in late shows last month was 15% ahead of ASM2 's $8.7M last night, but you got to take into account that the Captain got the added bonus of what was estimated to be a 14% surge from Spring Breakers which pushed it into a three-day gross of $95M.
ASM2, which bowed in a window of opportunity overseas a couple of weeks ago to a strong showing, has two weekends domestically to make its lion's share before Warner Bros./Legendary Pics' Godzilla stomps into theaters. The performance of Amazing Spider-Man 2 is a big deal for the studio. The production budget is said to be around $255M, with about $185M-$190M spent on marketing. That means all in it needs to make more than $752.2M worldwide (which is what the first installment grossed). About 65% of the first installment's gross came from international markets.
In other box office news, in limited release from Fox Searchlight, the historical drama Belle made a tidy $29,000 Friday in four theaters for a very nice per screen of $7,250. It bowed in the No. 1 spot in three of its four theaters and ... get this ... actually outgrossed ASM2 at the Landmark tonight in West L.A. It's from the same distributor that has nurtured The Grand Budapest Hotel.
Meanwhile,
The Other Woman is holding strong - yes, it appears to have legs (groan, I know) - as it's only expected to drop about 41% in its second weekend for a possible $14.5M gross to bring its cume up to around $48M.
And Sony ends up this weekend with the No. 1 and No. 3 spot as
Heaven Is for Real just keeps playing and playing ... it will bring in around another $8M+ for the 3-day and has grossed $65M to date. This little film is going to be very profitable for Sony/TriStar.
Brick Mansions, the late Paul Walker's last film, is falling like a ... brick. Down 63% in its second frame for Relativity while
The Quiet Ones (LGF) scared Open Road's A Haunted House 2 out of the Top Ten, dipping 53%. Transcendence and Bears also dropped out of the top ten after three weeks while God's Not Dead and The Grand Budapest Hotel came back in. Remember those profitable pics? Very profitable pics. Here is the chart. As always, numbers will likely change in the morning:
1).
The Amazing Spider-Man 2 (SONY) 4,324 theaters / $34M to $35M Fri. / 3-day cume: $91M+ / Wk 1
2).
The Other Woman (FOX), 3,238 theaters (+33) / $4.5M Fri. / 3-day cume: $14.5M (-41%) / Total cume: $47.7M / Wk 2
3).
Heaven Is For Real (SONY), 2,930 theaters (+255) / $2.2M to $2.4M Fri. / 3-day cume: $8M+ (-43%) / Total cume: $65M+ / Wk 3
4).
Captain America: The Winter Soldier (DIS), 3,179 theaters (-441) / $2.1M Fri. / 3-day cume: $7.7M (52%) / Total cume: $237.1M / Wk 5
5).
Rio 2 (FOX), 3,314 theaters (-389) / $1.7M Fri. / 3-day cume: $7.6M (-45%) / Total cume: $106.6M / Wk 4
6).
Brick Mansions (REL), 2,647 theaters (0) / $1.1M Fri. / 3-day cume: $3.5M (-63%) / Total cume: $15.5M / Wk 2
7).
Divergent (LGF), 1,639 theaters (-427) / $616K Fri. / 3-day cume: $2M (-43%) / Total cume: $142.6M / Wk 7
8).
The Quiet Ones (LGF), 2,027 theaters (0) / $657K Fri. / 3-day cume: $1.84M (-53%) / Total cume: $6.6M / Wk 2
9).
God's Not Dead (FREE), 1,330 theaters (-270) / $530K Fri. / 3-day cume: $1.81M (-35%) / Total cume: $55.6M / Wk 7
10).
The Grand Budapest Hotel (FSL), 884 theaters (-137) / $477K Fri. / 3-day cume: $1.77M (-28%) / Total cume: $51.5M / Wk 9
For more estimates listed by title, see box office results here...
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Amzing Moment: BOX OFFICE: 'Amazing Spider-Man 2′ Snares …